The Digital First Impression – How Brandurix Transformed Online Sentiment for Founders & Brands
Client Overview
A fast-scaling direct-to-consumer (D2C) skincare brand reached out to Brandurix after facing a sentiment crisis triggered by a viral customer complaint video. Despite high product quality and growing revenues, the brand experienced a sudden dip in trust due to unaddressed conversations on social media and influencer commentary.
Compounding the issue, the founder's personal brand was also under scrutiny due to inconsistent messaging and reactive public responses. The company needed to rebuild its online sentiment fast and reposition the founder as a credible voice in wellness.
Client Challenges
- ❌ Negative Viral Sentiment: A TikTok review and Reddit thread raised concerns about product effectiveness.
- ❌ Lack of Sentiment Monitoring: The brand wasn’t tracking real-time mentions and couldn’t respond early.
- ❌ No Reputation Shield for Founder: The founder’s public identity lacked a unified message and professional tone.
- ❌ Social Proof Gap: Positive user feedback existed but was scattered and undocumented.
Brandurix’s Approach
Brandurix built a dual-layer ORM and founder sentiment repair plan, focused on prevention, engagement, and repositioning.
1. Social Sentiment Analysis & Monitoring
- Set up AI-powered social listening across TikTok, Reddit, Twitter, and Instagram.
- Built a sentiment dashboard updated in real-time with brand mentions, sentiment score, and issue triggers.
- Flagged negative content early and activated a response team with brand-safe replies.
2. Community-Centered Response Strategy
- Created a multi-platform response framework with empathetic messaging, educational replies, and video-based apologies from the founder.
- Identified power users to rebalance the narrative and partnered with micro-influencers for authentic testimonials.
3. Founder Repositioning
- Developed a “Founder Reintroduction” campaign with storytelling, LinkedIn articles, and wellness-focused videos.
- Optimized public profiles with consistent, human-centered voice and trust-building elements.
4. Sentiment Uplift via Social Proof
- Repackaged testimonials into reels and highlights.
- Created a “Customer Voice” content series and implemented review prompts via SMS and QR codes.
Solutions Delivered
- ✅ Sentiment Monitoring Dashboard: Real-time visibility of brand mentions and tone.
- ✅ Crisis-to-Conversation Framework: Turned complaints into brand-building moments.
- ✅ Founder Brand Reset: Unified and authentic founder voice across platforms.
- ✅ Amplified Positive Sentiment: Real customers and creators shifted public perception.
Results & Impact
- 📉 Negative Mentions Reduced by 68% in 30 days
- 💬 Brand Sentiment Score Improved by +27%
- 🎥 Founder’s Story Video Reached 120K Views with positive engagement
- 🌟 Instagram Engagement Increased by 52%
- 📈 Trustpilot Rating Improved from 3.1 to 4.4
Conclusion
Today, the first impression happens online, not in person. Whether it’s a founder or a brand, public sentiment can shape—or shatter—success. Brandurix helped this D2C startup shift from reactive to respected, from vulnerable to valued — by transforming not just the message, but how the world hears it.
